The little bird was untouchable! No other American compact was as successful as the Falcon had been. In 1962, the Falcon had sold over one million units and by 1964 that number had jumped to over 1.6 million. In past years, it received rave reviews for its versatility and reliability, and American families were buying them as fast as Ford could churn them out. In a 1960 Ford publication, the question of ".is the Falcon an economy car?" is asked, to which the answer is "If by economy car you mean one that saves you substantial money - it certainly is!"īy 1964, the Falcon had developed quite a following. ![]() The Falcon had a wealth of cargo capacity, seating for 5 to 6 people, a variety of body styles and options and the Ford name on its side. For the first time, Ford buyers could get a compact car that offered something for everyone. Leave it to Ford to outshine the competition and go above and beyond with the Falcon. Enter the Ford Falcon for 1960! Ford had jumped onto the compact car bandwagon after seeing the likes of the Rambler and Studebaker Lark perform well in the marketplace. Sure the Volkswagen Beetle was small and cheap, but it was underpowered and quite Spartan. American families were recovering, but still wanted something frugal, yet realistic. ![]() The Completely Redesigned For '64 Falcon Ushered In A New Era For Ford.ġ960 brought the start of a new decade and the after effects of the 1958 recession. ![]() By Arthur Ash III Photography by Colin Date
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